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How to Choose the Best Eco-Friendly Labels For Your Brand

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How do you choose the right sustainable adhesive label? 

Which is better? Compostable labels, recycled labels, or recycle-compatible labels?

Not long ago there were few green packaging choices, but thankfully now it seems there are many good options to consider. Having more options is wonderful but it can become confusing, especially when trying to figure out which type of label you need and which sustainability claims are genuine. When it comes to adhesive labels, choosing wisely demonstrates to your customers that you are knowledgeable and sincere about your commitment to sustainability.

As a pioneer in revolutionizing the sustainable label industry, Pure Labels provides the widest variety of genuinely sustainable adhesive labels.

Which Sustainable Adhesive Label Should I Choose?

Start by asking yourself these two questions:

  1. Where do clients or customers dispose of their packaging? (e.g. compost, recycle, trash/landfill)
  2. Which sustainable message aligns with your brand promise? (e.g. made from recycled, compost waste, recycle everything)

Most often the labels you will be using are being placed on some kind of packaging. The material and type of packaging being used often dictates which type of sustainable adhesive labels would be the best choice.

For Example: If you are using one of our biodegradable coffee bags, then the label should also be biodegradable. If you have certified compostable packaging, then a compostable adhesive label is the best choice as it does not contaminate the process in composting the waste. This allows your customers to simply compost the entire packaging, bag and label together.

You should also choose your packaging and labels based on what your company is committed to. If your sustainable message is that your packaging (or products!) are recyclable, then make sure that you are also using recyclable adhesive labels that do not contaminate the recycling process.

Not Sure Which PURE Labels Materials Meet Your Sustainability Needs? 

We've created a Label Sustainability Guide that you can download! Or check out Choose PURE Labels for more information.

Elevate Packaging Compostable Label Is Certified

CHICAGO, February 23, 2017 -- Elevate Packaging, a leader in sustainable packaging and labels, and partner Bio4Life B.V., today announce the compostable certification of the PURE Labels™ sugarcane adhesive label product line made with BioTAK® adhesives.Richard Cohen, CEO and President of Elevate Packaging stated “This certification is for our clients. It firmly establishes 100% [...]

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​Elevate Packaging and Bio4Life Enter into Exclusive Distribution Agreement

CHICAGO, September 1, 2015 -- Elevate Packaging, a leading sustainable packaging and label technology company, today announced it has entered into an exclusive distribution agreement for North America with Bio4Life for BioTAK® compostable adhesive products and PSA Labels under their brand name PURE Labels™. Under the terms of the agreement, Elevate Packaging is the exclusive North [...]

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Compostable, biodegradable, vegan labels introduced to NA market

PRESS RELEASE PURE Labels, the innovator of eco-friendly and sustainable adhesive labels, has introduced compostable and biodegradable adhesive labels made with a natural fiber facestock. PURE Labels is making its debut at any Labelexpo show at Labelexpo Americas 2016. These new sugarcane labels are 100 percent compostable and biodegradable, manufactured with tree-free nonGMO raw materials, and are compliant [...]

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Compostable Labels for Compostable Packaging

Is your packaging 100% Compostable? For a packaging system to be truly 100% compostable, compostable labels are required! It can be a challenge to find compostable labels, and a business's efforts at eco-friendly packaging could end up being contaminated by a conventional non-compostable label slapped right onto a BPI-certified compostable packaging, such as a clear PLA clamshell [...]

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The first label range to help brand owners meet the entire recycling and compost challenge

Every brand owner faces a major sustainability challenge: Packaging Recyclability. Since labels appear on a wide range of products, from produce stickers to pharmaceutical packaging, the adhesive label industry has historically been challenged with finding sustainable solutions. Different packaging components cannot easily be separated into individual waste streams, and sometimes post-consumer packaging can be heavily [...]

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Sustainable Plastic Packaging - A New Compostable Reality

The Petroleum-based Plastic Packaging Problem Sustainable, organic and natural brand owners have been searching for an alternative to plastic packaging for a long time. Flexible plastic bags used for food and beverage packaging make up two-thirds of the world’s plastic waste and they are often not recyclable. Flexible packaging (packages such as fresh organic produce, fair-trade [...]

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How Sustainable is it?

As environmental awareness grows, more and more consumers are calling for natural, sustainable, and eco-friendly products. Businesses and brands are taking notice. A number of consumer-focused companies are beginning to move towards using natural ingredients and implementing a more sustainable supply chain. With the influx of eco-friendly products into the market, it can sometimes be difficult [...]

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Packaging for Sustainable Body Care and Cosmetics

Over recent years there has been a shift in the beauty industry towards natural and more sustainable products. Consumers are driving this change by looking for more transparency in the products they are willing to spend their money on. Modern consumers are more conscious of what they are putting onto their skin and hair, and [...]

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New Sizes, New Materials!

We've been making some changes behind the scenes at PURE Labels! Recently we replaced our compostable natural hemp facestock with the more durable and improved compostable sugarcane facestock. Our new sugarcane face stock has a similar natural look and appeal to the old hemp material, and it remains fully compostable, natural, vegan, and tree-free. We've also taken this [...]

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